← All case studiesPlumbing · Spokane Valley, WA

How Raptor Rooter Is Taking Over The Spokane Valley Map

A trusted local plumber serving Spokane Valley since 2017. We rebuilt their Google Business Profile, citations, reviews and website so homeowners find them first on Google Maps.

9.1 → 3.24
Avg. map rank
31% → 68%
Of the grid in the top 3
2x+
More top-3 coverage
2
Google Business Profiles
INDUSTRYPlumbing
LOCATIONSpokane Valley, WA
ENGAGEMENTLocal SEO + Google Ads, ongoing
KEYWORD"Spokane Valley Plumber"
The proof

Green Across The Whole Grid

Real Google Maps grid scan for "Spokane Valley Plumber." Each pin is a real search from that spot on the map.

Before Google Maps grid scan for Spokane Valley Plumber - Raptor Rooter & Plumbing, average rank 9.1
Before · Early March 2026 · 9.1 avg. rank · 31% top 3
Google Maps grid scan for Spokane Valley Plumber - Raptor Rooter & Plumbing, average rank 3.24
After · Oct 14, 2026 · 3.24 avg. rank

View the full live grid scan report →

The challenge

Great Plumbers, Tough Market

Raptor Rooter & Plumbing has been fixing Spokane Valley homes since 2017. But the Spokane plumbing market is crowded with national brands and aggressive local competitors, and most of their rankings pointed at the homepage instead of real service and city pages.

The goal: own the Google Maps 3-pack for "Spokane Valley Plumber" and turn that visibility into booked jobs, without depending only on paid ads.

What I did

The Full Local SEO Playbook

No black boxes. Every step aimed at owning the Spokane Valley map.

01

Grid baseline & competitor gaps

Local Dominator grid scans mapped where Raptor ranked and where weak pins sat, plus a look at the top competitors in the market.

02

Google Business Profile overhaul

Updated categories, services and products, a keyword-focused business name (DBA), and Mon/Wed/Fri posts. A second profile launched for North Spokane.

03

Citation cleanup

Audited and corrected NAP listings across directories so Google sees one consistent name, address and phone number.

04

Review engine

A multi-send email campaign and a review page that sends happy customers straight to Google.

05

Topical authority on the website

Dedicated service pages, city pages, city-specific service pages and geo-targeted recent project pages aimed at weak pins on the grid.

06

Google Ads & LSA

Search campaigns and Local Services Ads cover the high-intent searches while organic rankings keep climbing.

The results

Red To Green Across The Map

The early March 2026 before scan averaged a 9.1 map rank with only 31% of the grid in the top 3, and the west half of the map was mostly red. On the Oct 14, 2026 scan, Raptor Rooter ranked in the top 3 on 68% of the grid, with an average map rank of 3.24 for "Spokane Valley Plumber."

3.24
Avg. map rank
68%
High ranks (green)
31%
Medium ranks (yellow)
1%
Low ranks (red)

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